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We are an international, dynamic hospitality company which owns, co-owns, leases, operates and develops full-service upscale, upper upscale and lifestyle hotels, self-catering holiday apartment complexes and campsites primarily in Croatia, Germany and Hungary. In addition to operating and developing our own brands, Arena Hotels & Apartments® and Arena Campsites®, through our majority shareholder PPHE Hotel Group Limited (‘PPHE Hotel Group’ or ‘PPHE’) we have the exclusive right to operate and develop the international Park Plaza® brand in 18 countries in the Central and Eastern European region (the ‘CEE region’) and to manage certain art’otel® branded properties, enabling us to further grow our presence.

About us

BORIS IVESHA

CHAIRMAN OF THE SUPERVISORY BOARD

CHAIRMAN OF THE SUPERVISORY BOARD’S STATEMENT

WHAT WE DO

Since our transformation in 2016 from a Croatian domestic and locally focused company to an international dynamic hospitality group, our primary objectives are to further grow our profile in the upscale, upper upscale and lifestyle market segments in the CEE region, whilst striving to create and realise shareholder value. Our brand portfolio consisting of Park Plaza®, art’otel®, Arena Hotels & Apartments® and Arena Campsites®, across the CEE region, provides us with excellent growth opportunities.

HOW WE DO IT

Our portfolio includes 26 owned, co-owned, leased and managed properties in operation with over 10,000 units located in select resort destinations in Istria, Croatia and major cities in the CEE region such as Berlin, Cologne, Nuremberg and Budapest. Our revenue is generated from different market segments which is made up of predominantly holidaymakers in Croatia as well as a diversified business mix in Germany and Hungary, where our portfolio caters for both business and leisure travellers, as well as conference and trade fair delegates.

Key Perfomance

TOTAL REVENUE

778.1 M

+2.7%
Ebitda

229.5 M

6.9%
Ebitda MARGIN

29.5%

+116 BPS
AVERAGE DAILY RATE

606.2

5.2%
OCCUPANCY

55.1%

+100 BPS
PROFIT AFTER TAX

149.0 M

+68.0%

A DIVERSE PORTFOLIO

OUR BUSINESS AT A GLANCE

We are an international, dynamic hospitality owner, operator company with a strong asset base and access to multiple brands and a global distribution network through our majority shareholder, PPHE Hotel Group. Our approach means that we fully understand the hospitality industry from both an owner and operator perspective and have the power that international brands bring.

Croatia 8,678 Rooms in operation

Located in one of Croatia’s most prominent tourist regions; Istria, our diverse accommodation offering includes hotels, self-catering holiday apartment complexes as well as campsites, and provides guests with a wide choice of locations in Pula and Medulin. Over the years, Croatia has become a popular leisure destination, showing year-on-year growth in overnight stays. With over 40 years of experience in this market, we have an unrivalled expertise in providing great value accommodation with inspirational service in areas of natural beauty.

  • Pula &
    Medulin
Germany 1,130 Rooms in operation

Our hotels in Germany are located in major gateway cities, such as Berlin and Cologne, which operate on a year-round basis and have a balanced mix of business and leisure guests. The hotels are located in prime city-centre locations with a high footfall of conference, leisure and business guests.

  • Berlin
  • Cologne
  • Nuremberg
Hungary 165 Rooms in operation

Located in Hungary’s capital city Budapest, which is a popular tourist destination, art’otel budapest is situated in a prime location overlooking the River Danube and the magnificent premises of the Hungarian Parliament.

  • Budapest

Hotels

OUR BRANDS

TRUSTED, RECOGNISED BRANDS WITH REAL POWER

WE ARE CONFIDENT IN THE POWER THAT TRUSTED AND RECOGNISED BRANDS OFFER, DELIVERED THROUGH A BESPOKE APPROACH. OUR FOUR CORE BRANDS, PARK PLAZA, ART’OTEL, ARENA HOTELS & APARTMENTS, AND ARENA CAMPSITES COMPLEMENT THIS AND ARE VIBRANT, UNIQUE AND CONTINUALLY EVOLVING.

Park Plaza is an upscale and upper upscale contemporary hotel brand featuring individually designed hotels in vibrant city centre locations and resort destinations. Park Plaza is renowned for creating memorable moments through its inspiring service, stylish guest rooms and versatile meeting facilities which are perfectly complemented by award-winning restaurants and bars.

parkplaza.com

art’otel is a contemporary collection of upper upscale lifestyle hotels that fuse exceptional architectural style with art-inspired interiors. Located in cosmopolitan centres across Europe, each hotel displays a collection of original works designed or acquired specifically for each art’otel®, with each property offering a unique art gallery. art’otel® has created a niche for itself in the hotel world, differentiating it from traditional hotels.

artotels.com

Arena Hotels & Apartments is a collection of hotels and self-catering apartment complexes offering relaxed and comfortable accommodation within beachfront locations across the historic settings of Pula and Medulin in Istria, Croatia. Arena Hotels & Apartments features contemporary and warm design/interiors accompanied by a welcoming and friendly service offering a holiday full of opportunities for exploration and relaxation complemented by food and drink offering with a touch of local flavor. Arena Hotels & Apartments is your destination host and guide, a home away from home catering for families, couples and friends.

arenahotels.com

Arena Campsites® is a brand of both authentic and premium campsites located in exclusive beachfront sites in preserved natural surroundings. They are situated along the very south of the Istrian peninsula within proximity of the historic towns of Pula and Medulin, stretching from the Brijuni National Park in the west, all the way to a picturesque Medulin Bay and Cape Kamenjak on the south. Each campsite provides a distinctive offering and relaxed environment from which guests can experience Istria’s areas of natural beauty and enjoy outdoor activities from April to October.

arenacampsites.com

PRESIDENT OF THE MANAGEMENT BOARD’S STATEMENT

TOTAL REVENUE

778.1 M

EBITDAR

229.5 M

EMPLOYEE ENGAGEMENT INDEX

83.8 %

RELI SLONIM

OUR TEAM MEMBERS ARE ‘CREATORS’ AND PLAY A PIVOTAL ROLE IN DELIVERING OUR STRATEGY

PRESIDENT OF THE MANAGEMENT BOARD’S STATEMENT

ARENA GRAND KAŽELA CAMPSITE CASE STUDY

Located in one of Croatia’s most popular destinations, Istria, Arena Kažela Campsite is situated on the southern part of Medulin.

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THE GROUP’S CAPITAL INVESTMENTS IN 2019

In 2019, the Group invested a total of HRK 240.7 million in upgrading campsites, self-catering holiday apartment complexes.

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THE GROUP’S PLANNED CAPITAL INVESTMENTS

The group’s planned capital investments in Croatia, Germany & Hungary and other growth opportunities.

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FINANCIAL KPIs

Total revenue (HRK million)
Ebitda (HRK million)
Profit before tax (HRK million)
Earnings per share (HRK million)
Employee engagement index (%)
Occupany (%)
Average daily rate (HRK)
RevPAR (HRK)
Total revenue (HRK million)
Ebitda (HRK million)
PROFIT BEFORE TAX (HRK million)
EMPLOYEE ENGAGEMENT INDEX %
OCCUPANCY %
AVERAGE DAILY RATE (HRK)
RevPAR (HRK)

EXPERIENCED LEADERSHIP

SUPERVISORY BOARD

Boris Ivesha

CHAIRMAN OF THE SUPERVISORY BOARD Skills and Experience
Boris Ivesha CHAIRMAN OF THE SUPERVISORY BOARD

Boris Ivesha has been President and Chief Executive Officer of PPHE Hotel Group since 1991. Mr. Ivesha was responsible for bringing the Park Plaza Hotels & Resorts® brand to the PPHE Hotel Group in 1994 in collaboration with Eli Papouchado and the Red Sea Group, and has been a major influencer in the expansion of the PPHE Hotel Group’s international portfolio. In previous roles, Boris established the Yamit Hotel in Israel in 1984 and served as its President and was Director of the Carlton Hotel in Israel from 1979 until 1984 and General Manager of the Royal Horseguards Hotel in London from 1972 until 1979.

Yoav Papouchado

VICE CHAIRMAN OF THE SUPERVISORY BOARD Skills and Experience
Yoav Papouchado VICE CHAIRMAN OF THE SUPERVISORY BOARD

Yoav Papouchado is Chairman of the Board of Red Sea Hotels Limited and has been since 1998. Red Sea Hotels Limited is a group of real-estate companies operating worldwide. Mr. Papouchado holds an MBA as well as a BA in Economics from the Tel-Aviv University.

Kevin McAuliffe

SUPERVISORY BOARD MEMBER Skills and Experience
Kevin McAuliffe SUPERVISORY BOARD MEMBER

Kevin Michael McAuliffe, is the Non-Executive Deputy Chairman of the Group. He was a member of the Society of Trust and Estate Practitioners for 20 years and has held directorships in various regulated investment companies and remains a director of two regulated entities. Retired Chairman of Carey Group (after joining as Chief Executive in 1999), he was also Head of Advisory Services for Paribas International Private Banking and Managing Director of Paribas Suisse in Guernsey (1992-1999). He served as Finance Director of Ansbacher offshore banking group and was appointed as Chief Executive of Ansbacher’s Guernsey bank and trust company business in 1994. He also held posts in three different departments in the States of Guernsey (1973-1980).

Abraham Thomas

SUPERVISORY BOARD MEMBER Skills and Experience
Abraham Thomas SUPERVISORY BOARD MEMBER

Abraham Thomas, formerly Vice President Financial Control of PPHE Hotel Group, has 35 years’ experience working in the hotel/leisure business. He previously worked in the Finance Department of PPHE Hotel Group, first as Financial Controller of Park Plaza Victoria Amsterdam in 1993 and then in supporting the growth of the PPHE Hotel Group to its present structure.

Amra Pende

SUPERVISORY BOARD MEMBER Skills and Experience
Amra Pende SUPERVISORY BOARD MEMBER

Amra Pende is currently legal counsel at Uljanik d.d. where she has worked since 1986. Ms. Pende has acted as the Chairwoman of the Supervisory Board of Uljanik Plovidba d.d. for the last twelve years and for the last three years has been a member of the Board of Directors of the Pula Film Festival. Ms. Pende has a law degree from the University of Zagreb.

Lorena Škuflić

SUPERVISORY BOARD MEMBER Skills and Experience
Lorena Škuflić SUPERVISORY BOARD MEMBER

Lorena Škuflić is a professor at the Faculty of Economics and Business, University of Zagreb and in several mandates has been the Head of the Department of Economic Theory. Since 2018 she has been a Dean of Finance and Business of the Faculty of Economics in Zagreb. Prior to this, Ms. Škuflić was employed at the Croatian Chamber of Economy – County Chamber Pula and also with the Institute of Economics, Zagreb. Ms. Škuflić obtained her PhD in economics at the University of Rijeka in 1999. Ms. Škuflić is a member of boards at the Faculty of Economics and Business, the University of Zagreb and the Ministry of Science and Education, as well as a member of different associations.

Damir Lučić

SUPERVISORY BOARD MEMBER Skills and Experience
Damir Lučić SUPERVISORY BOARD MEMBER

Mr Damir Lučić has been an employee of the Company since 1979, and is the member of the Company’s Works Council and also the trade union representative. He has for years had a very active role in representing interests of employees in the Company.

MANAGEMENT BOARD

Reuel (‘Reli’) Slonim

PRESIDENT OF THE MANAGEMENT BOARD Skills and Experience
Reuel (‘Reli’) Slonim PRESIDENT OF THE MANAGEMENT BOARD

Reuel Slonim joined Arena Hospitality Group as Executive Director in 2008. His previous role was as Vice President of Operations & Development and board member of Isrotel Hotels and Resorts, one of Israel’s leading hospitality companies. Prior to that, Mr Slonim was Vice President Marketing & Sales after having served for ten years as General Manager of 5-Star resort hotels. Since joining Arena Hospitality Group in 2008, he has led a programme of major transformations which include the renovation, upgrading and rebranding of six properties (1,200 rooms) and the growth in EBITDA from €4.0 million in 2008 to €29.0 million in 2018. At the same time, several of the Group’s IT systems were updated and a management and training culture has been introduced, which has resulted in Arena Hospitality Group being recognised as a leading hospitality company in Croatia. Mr Slonim is an active member of the Pula and Medulin Tourist Board, in the community of Medulin and city of Pula and in culture and sports associations.

Devansh Bakshi

MEMBER OF THE MANAGEMENT BOARD (FROM 1 FEBRUARY 2019) Skills and Experience
Devansh Bakshi MEMBER OF THE MANAGEMENT BOARD (FROM 1 FEBRUARY 2019)

Devansh Bakshi obtained a Hotel Management degree and started his hospitality career in hotel operations working for Taj Group of Hotels for four years. He then completed his Master of Business Administration in International Business before joining the Finance department at Hilton Hotels Worldwide. He worked for Hilton in London UK for over 10 years, latterly as the Cluster Finance Director. In 2011, Mr. Bakshi subsequently joined the PPHE Hotel Group and worked for over five years as a Regional Financial Controller for the UK region leading a portfolio of owned, managed and franchised hotel finance operations. Mr. Bakshi recently worked as Group Finance Director for Arora Group, which is a diverse real estate business managing hotels, construction and commercial property portfolio in the UK. He is a qualified Chartered Global Management Accountant and Fellow Member of the UK Chartered Institute of Management Accountants. He is also a Financial Management Certified Associate Member of Hospitality Professionals Association in the UK. With over 23 years of experience in the hotel industry covering multiple finance disciplines he brings a wealth of industry experience.

Manuela Kraljević

MEMBER OF THE MANAGEMENT BOARD AND MARKETING AND SALES DIRECTOR Skills and Experience
Manuela Kraljević MEMBER OF THE MANAGEMENT BOARD AND MARKETING AND SALES DIRECTOR

Manuela Kraljević joined Arena Hospitality Group as Sales and Marketing Director in January 2009. During her previous appointment, Mrs Kraljević covered for six years, the position of Sales and Marketing Director in Croatia, for the renowned hotel chain Sol Melia. Previously to that, for the same company, she was the Contracting Director for both Istraturist Umag and Jadranturist Rovinj for four years. Since joining Arena Hospitality Group in 2009, she has repositioned seven upgraded properties, directed the development of a modern sales and marketing department and the introduction of revenue and yield management, the growth of new digital and online business, the introduction and launch of new technical hotel innovation. Under her leadership, developing and directing marketing and sales strategies for 14 hotels and 12 camping and resorts, Arena Hospitality Group is now gaining market share and penetration in Germany, Hungary and Croatia. Mrs Kraljević has been a Member of the Istrian Tourism Marketing Director’s Board since 2003. Her marketing achievements have been recognised with four Golden Goat Awards.